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Strategic Operations Issues

Key OPERATIONS ISSUES Elizabeth Kelly ABSTRACT This paper recognizes an operational issue of a national natural way of life. The issue is related to the showing of the practical connections and procedure stream investigation. With the utilization of ideas of activities and procedure the executives, the issue is examined and strategies tried to give proposals and a usage plan. List of chapters Background of Hi-Lo Food Stores†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Problem Identification†¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Background of the LINX Operating System†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Analysis utilizing Concepts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7Recommendation and Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 BACKGROUND OF HI-LO FOOD STORES Hi-Lo Food Stores is a general store chain working in Trinidad since 1950. With 17 outlets spread all through the length and expansiveness of the nation, Hi-Lo Food Stores utilizes more than 1800 representatives. Issue IDENTIFICATION At Hi-Lo Food Stores, which is viewed as a mass assistance process type (Slack et al, pg. 114) clients are managed the choice of various installment strategies. Installment techniques incorporate money, charge cards and charge cards.In a push to keep on giving better choices to settling of installments to shippers and clients the same, the organization Infolink was framed. Infolink is a joint endeavor organization claimed by the four business banks of Trinidad and Tobago whose center is to give cutting edge monetary exchange exchanging innovation by method of charge card installment. As of late, it has been seen that on top business periods, Hi-Lo Food Stores terminals have not had the option to process plastic installments. The message ‘No Communication Field’ is produced when plastic exchanges can't be processed.The client is either compelled to utilize a Visa or use money. The idea of the matter of Hi-Lo Food Stores would in certain cases cause for a huge entirety of cash at the registration terminal. Clients, who don't have a Mastercard office accessible, are then driven away from their product at the store and find an Automated Banking Machine (ABM) to pull back money and afterward come back to the store to finish the exchange. Hello there Lo Food Stores is then confronted with the issue of putting away in a protected way those things chose and as of now stowed for the planned client and must be conveyed until installment is tendered.This at that point causes a capacity issue since these things are normally positioned at the terminal the client was suited at. Sub-issues of stealing and bottlenecking of registration counters have likewise been obvious. The subsequent issue emerges when the client doesn't return for reasons, for example, no ABM office inside scope of Hi-Lo, and afterward makes the client leave to a progressively helpful grocery store. This leaves Hi-Lo with waste and re-loading of the things previously held at the terminals. Client disappointment sets in and a disintegration of brand unwaveringness occurs.The sway on Hi-Lo Food Stores would then be able to be summed up to incorporate expanded registration times at terminals, client disappointment and diminished deals. Foundation OF THE LINX OPERATING SYSTEM In 1992 saw the approach of the LINX shopping experience to Trinidad and Tobago. Infolink Services Limited is the facilitator of the LINX Network where charge cards from any business bank in Trinidad and Tobago would be handled at all Automated Banking Ma chines (ABMs) paying little heed to the business bank the client so belonged.This framework drove the path for vendors to utilize the LINX Network at their Point-of-Sale terminals therefore permitting check cards gave at any business bank in Infolink’s Accredited Partners to be acknowledged at these taking an interest shippers. While the LINX framework demonstrated consistent during its pilot venture period of activities, lately as the administration turned out to be all the more broadly acknowledged by the overall population, LINX appeared to be not able to deal with the interest of shippers. Proof has not been offered on the quantity of exchanges over an organized period, so as to find out the outstanding burden limit of the Infolink Services Limited’s system.As the essayist has confirm at Hi-Lo Food Stores, the check card installment framework appeared to be not able to deal with the remaining task at hand during top times of interest. Investigation USING CONCEPTS T he utilization of innovation to override conventional strategies for installment can be believed to convey incredible points of interest and advantages to Hi-Lo Food Stores. The procedure structure of the check card framework in its origination can be believed to give extraordinary favorable circumstances to the mass help process type. This installment strategy can be viewed as an inside steady technique for expanding tasks capabilities.For model, in times preceding the LINX activities, Hi-Lo Food Stores terminal handling time was commonly a more drawn out procedure. This could have been brought about by the client introducing an individual check for installment alongside a check ensure card, if material. The subsequent advance would be for the clerk to analyze both card and check for legitimacy. In occurrences where the check was written in overabundance of the card ensure sum, a manager would then be alluded to for authorization.A process that would ensure a more drawn out turnaro und time than the now generally utilized LINX administration, plastic installment choice. In investigation of the procedure in any case, we should quantify the effect of the lack of quality of the administration and how it causes delays and diminished yields. These postpones then effect on the process duration at checkout counters. In completing a procedure investigation, clearly the LINX working framework has a procedure limit which has not yet been resolved. In recognizing the system’s limit, assets might be contribution to the procedure for improved unwavering quality and performance.As can be seen the check card installment framework when powerful can have a positive vital effect on tasks execution targets. By right off the bat, affecting on the speed by which clients is handled at registration terminals. At the point when you have a fast turnover time you lessen the traffic and blockage in the market which can bring about breakage and mishaps. Also, the LINX framework ha s affected on adaptability by permitting the client the choice of picking a more straightforward type of installment rather than credit cards.Dependability can be viewed as an exhibition target where the framework can be depended upon. The above presentation targets, speed, adaptability and trustworthiness have been contrarily affected on as the platinum card framework has gotten inconsistent during top working occasions as such the issues Hi-Lo has encountered identifies with its wastefulness of its client experience, its nature of administration is gambled, accordingly losing the trust and faithfulness of certain clients. Proposals AND IMPLEMENTATION PLANIt is the writer’s suggestion that a quick sourcing of an Automated Banking Machine (ABM) be apportioned to all branches. This ABM office will enable the client to correct money to the registration terminal without leaving the premises. The ABM office will have the impact of accelerating turnaround time at terminals for ins tallment. The additional bit of leeway of the office not exclusively being accessible to registration clients yet the office will empower more traffic with clients who may require only the comfort of an ABM facility.The ABM office will be deliberately positioned in a territory soon after the bank of look at tellers, however away from the fundamental passageway point. This would constrain the individual who sought the comfort of the ABM office just to arrange, encompassed by little advantageous things that may support buying of sweets, gum, magazines and so forth. With expectations of a drawn out goals, Hi-Lo Food Stores lead a procedure structure examination. This investigation will decide the throughput time and effect upon the stream pace of clients by estimating the quantity of fruitful or ineffective endeavors utilizing the check card system.In leading this examination, list the clients interchange installment technique utilized and whether prompt installment was influenced. The arrangement of procedure mapping can evaluate the procedures for instance, Hi-Lo Food stores should likewise represent those clients who are hindered by visiting an ABM to utilize money as an installment technique. Rundown those people who in reality will finish and complete the exchanges as against those people who see it far as too badly designed to even consider returning to Hi-Lo.With the utilization of this information, Hi-Lo food stores will at that point have the option to represent labor utilized at the terminal for preparing a void exchange, stockpiling of things, deterioration of transient things which may happen and long periods of obligation time spent re-loading. At long last, Hi-Lo related to Infolink needs to formalize an organized game plan to execute a bigger limit with regards to preparing of charge card exchanges, and for Hi-Lo to determine its practicality. ACTIVITY| TIME| OWNERSHIP/RESPONSIBILITY| 1. 1 Source an advisor | 2 weeks| IT Department| 2. 1 Identify n umber of exchanges incomplete| 6 weeks| IT Department| 2. Recognize timeframes for ‘down’ time| 6 weeks| IT Department| 3. 1 Identify wellspring of problem| 1 week| Consultant| 4. 1 Make recommendations| 2 weeks| Consultant| 5. 1 Implement changes and test| 6 weeks| IT Department| 6. 1 Gather input from customer| 2 weeks| Marketing Department| 7. 1 Make further recommendations| multi week | Consultant| 8. 1 Implement and test| 3 weeks| IT Department| | REFERENCES Slack,

Chemical Engineer Resume Examples, Template, and Resume Tips

Chemical Engineer Resume Examples, Template, and Resume Tips Whether we like chemistry or not, it is all around us. It is an inevitable part of our lives and incorporates every aspect of what we consume and do.Sometimes we are aware, and at other times we are not, but we use our knowledge of chemistry, be it vast or not, to make daily decisions.Here are some examples of how this scientific field influences our lives, that we are often not conscious of.When we are thirsty or crave a certain type of food, our bodies actually need a specific chemical element to improve their current state.When we feel an emotion, any emotion, that is the body producing certain hormones, which are actually chemical structures.When we wash our hands or have a shower, the chemicals used for making soaps and shower gels get rid of the dirt.We choose cosmetic products because of their influence on our skin, which is also achieved by mixing specific chemical substances in a particular ratio.These are just some examples of how chemistry is an important part of everyoneâ €™s day-to-day life. It can improve our health or be detrimental to it.Hence, it is very important for every person on our planet that the people who make decisions related to chemistry, in any industry from food and pharmacy to cosmetics and agriculture.You can see that any line of work that involves the knowledge and use of chemistry is very important, let us even say vital for the wellbeing of the people who use the products.Every employer who needs a chemical engineer for their company will choose the one who seems the most professional and knowledgeable.Chemical engineers can work in a vast number of industries, the most common being energy, water, food, and pharmaceutical sectors.Most of these jobs belong to one of the following two groups:the design, manufacture, and operation of machinery and plants, orthe development of substances and materials.If you have a degree and want to land a job as a chemical engineer, the first step is to write a good resume. It should stand out a mong a multitude of other applicants.It should catch the hiring manager’s eye. It should be clear and concise to the end. It should be relevant to the position you are applying for.We will walk you through the steps to achieving a perfect chemical engineer resume that will impress your desired employer.For a great resume template, you can use our resume builder and take your mind off the tedious job of organizing the margins, sections, and other technical aspects of writing it.You will be able to focus your attention on the important part â€" making your professional self attractive for employment.In the continuation, we will present two exemplary resumes â€" you will be able to see what yours should look like and get the basic idea about it.Afterward, we will guide you through each section, giving you useful and practical advice on how to make each section the best.Chemical Process Engineer Resume Example Right Chemical Engineer Resume Example Right Create your own resumeHERE IS WHAT YOU SHOULD INCLUDE IN THE PERSONAL INFO SECTION OF YOUR RESUMEAt first sight, this section seems quite simple to write.However, if you take a deeper look, you may catch yourself analyzing a bunch of information, not being able to make out whether you should include them in your resume or not.So, how should you decide what is suitable to be included in a chemical engineer resume, and what should be excluded from it?The answer is quite simple actually. Put yourself in the hiring manager’s shoes and think about which pieces of information would be really useful for them.Remember that they probably have many resumes to look at and that they do not have time to waste on going through the useless details about any candidate.Thus, exclude everything that is of no meaning for your potential employer.Let us take a look at which personal information is significant for a person who is looking to employ a new chemical engineer:Full nameOf course, the employe r wants to know your first and last name. However, in order for you to present yourself in the best light, you should bear in mind that no nicknames are acceptable.You should use your full name both in your resume and when you introduce yourself at an interview.Douglas Lahr RightDouglas ‘TripleDunk’ Lahr or Dougie Lahr WrongProfessionIt is good to enter your current title, or the last position you worked at.This will give the hiring manager an idea about what you may be able to do in the company.You should definitely choose the title that suits your desired job best.PhotoSome jobs (a model, for example) require the candidates to include a photo in their resume. But for you as a chemical engineer, it is an optional item.In some countries, it is not a usual practice to include a photo, in other it is.Similarly, some people have the habit of adding it to their resume, others do not.If you decide to include it, you should remember that it needs to be a serious business photo. You should avoid informal photos. Here are some tips to follow when you choose it:Photo instructionsSingle-color backgroundBusiness attire, serious or slightly smiling faceWell-groomed beard and/or mustache (for men)Enough make-up to look elegant (for women)Tidy hairStraight pose RightPhoto instructionsColorful backgroundInformal clothes, wigs, masks, grimaceMessy beard and/or mustacheToo much make-up (or no make-up if you look tired or sleepy)Messy hairBent or twisted pose WrongAddressThough you may think that this is not a really important item for you as a chemical engineer, we want to assure you that it is quite significant.For example, if you are applying to work in a factory that is far from the residential area where you live, the employer may pay for your commute or have organized transport.Also, if they have a branch that is closer to your residence, you may have the chance to get a job closer to your home. So, do not omit this information from your resume.Phone numberTelepho ne calls are a usual way of communication in any industry and level of the business hierarchy.So logically, you should not only include your phone number but check it thoroughly to be sure that you have written it correctly.You do not want to lose a good opportunity because of a small mistake such as a wrongly written phone number!Email addressIn the same way as phone numbers, emails are a common manner of business communication. So, write your email address carefully and double-check it, especially if you have dots, underlines, or hyphens.One more thing to have in mind in relation to this item is the address itself.In the same way as your name, your email address should present you as a serious job-seeking engineer.You should not use the funny address you use for contacting your friends. It should include your first and last name ideally.douglas.lahr@yahoo.com Rightdougie.3pledunk@yahoo.com WrongSocial media profile(s)Social media has become very popular nowadays.However, a hirin g manager seeking a good chemical engineer does not want to look at your Facebook or Instagram profiles where they can see funny posts or your pictures from the previous vacation or your cousin’s wedding.For some professions, these are important to be included.For a chemical engineer, though, they are not. Still, if you choose to include them, make sure that only the appropriate content is displayed.Let us repeat once again, your private life should not be a part of your resume.One social media profile that is acceptable and appropriate for you to include is LinkedIn.This is a social media website aimed at professional people seeking or offering jobs.This can also be scanned as a part of your resume, so make sure that the same pieces of information are found on your LinkedIn profile and your resume.HOW TO WRITE A PERFECT RESUME SUMMARY THAT WILL IMPRESS THE HIRING MANAGERSA summary is the part of a resume that the hiring manager is most likely to read first.This is why you should perfect it before submitting your resume.Here are some of the most important features of a good summary:It is not long, but not too short either. It should have four to five sentences.It highlights the strongest skills and achievements of the candidate. The information is aimed at showing the experience and skills that match the job requirements.It is simple to read and does not have many repeated words.SummaryChemical engineer with 6 years of experience in the field. Has proficient knowledge of the chemical aspect of constructing printed circuit boards and a strong working knowledge of maintaining the health of rivers in relation to waste and toxic waste often poured in. Capable of safety and efficiently organizing industrial processes and retaining compliance with the national environmental standards. Excellent communication skills, calm and perceptive in stressful situations. RightSummaryAn experienced chemical engineer who worked for more than 6 years. WrongIt is an excellent practice to include the achievements and skills that are closely related to your professional field, i.e. chemical engineering. Phrases like ‘chemical aspect’, ‘toxic waste’, ‘industrial processes’ are a great way for you to show your expertise in the field.The information that you put into the summary can (and should) be repeated in the rest of the resume.We advise you to write the rest of the resume first, then to take a good look at it comparing it with the description of the job you are applying for.Then write a summary that connects the two and emphasizes how your skills from the resume connect with what is required of the candidate for the position.WHAT IS THE BEST WAY TO SHOWCASE YOUR PREVIOUS WORK EXPERIENCE? Previous work experience is very important for employers.The essential reason behind this is the presentation of skills and achievements that you have gained in your previous post.If you have worked somewhere unrelated to chemical engineering, you may mentio n this job, but try to connect your responsibilities or knowledge with your desired job.Now, the way you present your past jobs is vital for your future employer. Writing just the basic information â€" time, company, your position, is not enough.The hiring manager cannot make out anything about you besides the sole fact that you worked somewhere.What you actually want to do is add the most important responsibilities, achievements, and skills obtained at that position.It goes without saying that these should be connected with your desired job and show that your previous experience has prepared you for your next job post. The most convenient and visible way is to use bullets for this.The first job on this list should be the last job you had. Following is the one before the last job, and so on. This is called the reverse-chronological order.Take a look at a good and bad way of writing the Work Experience section of your resume. Right WrongA COMPLETE GUIDE ON WRITING THE EDUCATION SECTION OF YOUR RESUME As a chemical engineer, you must have a college degree. Certainly, it is very important to include this degree in your resume. And any other school or certificate that you have, and that relates to the job you are applying for.The tips on writing the education section of your chemical engineer resume are quite similar, if not completely the same as those for writing the experience section.You should use the reverse-chronological order and omit the items that are not very important or connected with the job in question.For example, if you went to the musical school, there is no need to include this as it is totally irrelevant for your desired position as a chemical engineer in a company.Also, if you have many items to list here and you also have had many jobs in the field, feel free to write just the college degree and showcase your skills through the practical work experience.Write the highest education first, as it is the most important.Just as for any previous job experience, it is not enough to just list the schools and times â€" for each of them, you should make a short list of rewards, accomplishments, or even an excellent GPA score.You want to show how active you were in the field of chemistry even when you were studying it.Take a look at the examples of a good and bad Education Section in the following table: Right WrongWHAT SKILLS DO EMPLOYERS SEEK IN A PERFECT CHEMICAL ENGINEER?The purpose of a resume is for you to showcase your experience and skills that make you a good candidate for the position of a chemical engineer in a company of your choice.The part of the resume where you write your skills is, therefore, a very important one.We will present here some of the skills that the hiring managers expect to see in a good resume.However, remember that you should not incorporate all these skills or all the ones you find online, but those that you really have and that you can exemplify if you are called for an interview and show if you get the job.In the continuation, you will see an extensive list of skills and knowledge that are related to the job of a chemical engineer and that you can add to your resume.Do not forget to choose the ones that present you in the best way and do not write the things you cannot justify.SkillsHere you will see a list of skills that are applicable to the role of a chemical engineer.Skills related to science:ScienceMathematicsActive LearningTechnology Design RightSkills related to evaluation and making decisions:Critical ThinkingComplex Problem SolvingJudgment and Decision MakingSystems AnalysisOperations AnalysisSystems EvaluationTroubleshootingOperation MonitoringQuality Control Analysis RightSkills related to communication:SpeakingWritingActive ListeningTime ManagementCoordinationPersuasionSocial PerceptivenessInstructingManagement of Personnel ResourcesNegotiationService OrientationManagement of Financial ResourcesManagement of Material Resources RightKnowledgeLook at the list of things you as a chemical engineer should know in order to be a good candidate for the job of your dreams. Note that you do not need to know all of the below.Some types of knowledge are specific for certain positions, others, such as chemistry, mathematics, or engineering, are general and a candidate is expected to have them.Knowledge in Skill SectionEngineerin g and TechnologyChemistryMathematicsPhysicsProduction and ProcessingDesignComputers and ElectronicsAdministration and ManagementMechanical KnowledgePublic Safety and SecurityEducation and TrainingBiologyCustomer and Personal ServiceLaw and GovernmentEconomics and AccountingSales and Marketing RightStyles of WorkAs various positions that a chemical engineer may occupy, you should be aware of different work-related characteristics you may need in order to be a good employee.Based on the job description and your own preferences, you may choose some of the following for your Skills Section:Styles of Work in Skills SectionAnalytical ThinkingDependabilityAttention to DetailIntegrityPersistenceInitiativeAdaptability/FlexibilityCooperationInnovationLeadershipStress ToleranceSelf ControlIndependenceConcern for OthersSocial Orientation RightCONCLUSIONAfter reading our guide, you can see that it is not so hard to write a good chemical engineer resume.You should just follow the guidelines and you will write a resume that will impress the hiring manager of the company where you want to work.Just have in mind what your greatest achievements and strengths are and make them stand out.To let you focus on that aspect (the most important one) of writing a resume, we have created a resume builder.Use it and you will not have to worry about the form of your resume â€" your task will be to just fill in the blanks.After a good preparation like this, we are sure that you will land the job of your dreams and have a great career!So dive in and chase your dreams! We wish you a wonderful journey! Create your own resume

Genes, Heredity, And Genetic Variation Among Living Organisms

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Mendel came up with groundbreaking conclusions over eight years and with the use of twenty eight thousand pea plants as he discovered dominant and recessive genes to be the major building blocks of heredity while incorporating mathematics to identify patterns in his experiment (Wil son, Avery, Ford, Hancock, Read, Stephens, and Young, 2007). Mendel carried out monohybrid and dihybrid crosses and was able to obtain offspring in certain ratios that allowed the establishment of the laws of inheritance. In the first part of this laboratory experiment, both a monohybrid and a dihybrid ear of corn were used to examine different phenotypic features such as shape and color. The experiment was conducted to investigate the Mendelian genetics and observe the different phenotypicShow MoreRelatedThe Effects Of Germplasm On Plants And Tissue That Helps Maintain The Breeding And Conservation Essay1213 Words   |  5 Pages It is a living tissue that grows into a new plant (3). 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A Report On The Zimbabwean Economy Essay - 1753 Words

INTRODUCTION The Zimbabwean economy is nose diving and experiencing huge cash shortages of the currency in circulation ,this is being seen as the banks are now rationing the payments, giving each individual about $100 per day and sometimes less or no cash , also money is now not easily accessible from mobile bankers like eco-cash, telecash and one wallet, this is being caused by the imports which are outweighing the exports and among these imports there is the importation of second hand cars which is seen to have dominated the imports of Zimbabwe. In 2013 between January and November the Zimbabweans imported about 206 519 cars worth over $606 million (ZIMSTATS,The Herald 23 April 2014).Thus the importation of second hand vehicles is worsening the trade deficit that is already unfavorable as in 2013 the budget deficit stood at $3billion(ZIMSTAT). Willowvale Mazda Motor Industry’s production slumped from 18 000 vehicles per year in 1997 to below 4 000 vehicles and stopped producing in 2012 (Zimbabwe Independent 22 May 2015),this was mainly due to the importation of second hand vehicles by the Zimbabweans as they were less costly and complied with their budgets, the other players such as Quest motors and Croco motors in the automobile sector are being affected in the same manner leading to unemployment due to low capacity utilization in these companies as the demand new vehicles was estimated to be 25 000(Zimbabwe Independent 22 May 2015). 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This wok concentrates on highlighting the advantages and disadvantages of the move by the government . This paper tries to explore the negative and positive aspects of recent demonetization of Indian Economy. The reader of this paper would be getting the knowledge about the pros, cons and consequences of demonetization of Indian economy. KEYWORDS: Demonetization, circulation, Re-monetization, counterfeiting, legalRead MoreEssay On Tax Compliance In Zimbabwe917 Words   |  4 Pageswere not legal said Chikumbu (2014). Since 2000 the Zimbabwean economy has been facing challenges. Some of these challenges have remained chronic such as the liquidity crunch and the continuous closure of companies. This has persisted into the multi-currency regime era which began in 2009. 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Impact of Celebrity Endorsements on Brand Image Free Essays

Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e. We will write a custom essay sample on Impact of Celebrity Endorsements on Brand Image or any similar topic only for you Order Now g. (Nana Ama Mac Brown sports figure e. . Michael Essien, entertainer e. g. Sarkodie e. g. ) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman,1979). or having wider influence in public life and societal domain. Attributes like charisma, extraordinary life style or special skills, larger than life image and demigod status can be associated with them. It is safe to infer that within a corresponding social group celebrities generally differ from the social norm and enjoy high degree of public awareness. While Endorsement, is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was thought to provide a distinct differentiation (Martin Roll, 2006). McCracken (1989) defined a celebrity endorser as, â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marketing communications), is useful, because when celebrities are depicted in, marketing communications they bring their own culturally related meanings, irrespective of the required promotional role. McCracken’s (1989) view also suggests that a symbolic â€Å"match† should exist between the celebrity image and the brand image in order for the celebrity endorsement to be effective. † Consumers with strong self-enhancement goals tend to form self-brand connections to brands used by aspiration groups, that is, groups for which the consumer wishes to become a member (Escalas and Bettman 2003). On the other hand, self-enhancers will be more likely to reject brand associations created by a celebrity endorsement where the celebrity associations are rejected (i. . , a non-aspirational celebrity), compared to consumers who do not have active selfenhancement goals. Ohanian (1991) supports this definition but further stresses that for endorsement to be truly effective, celebrities chosen as endorsers should be Knowledgeable, experienced and qualified in order to be perceived as an expert in the category. Two models were originally identified to explain the process of cel ebrity endorsement. As an endorser, one has to fulfill all the FRED objectives (Rajesh Lalwani, 2006), namely, Familiarity (target market is aware of him, finds him friendly, likeable and trustworthy); Relevance (which says that there should be a link between the endorser and the product as well between the endorser and the audience); Esteem (credibility to the mass); Differentiation (in all his projections, he is seen to be one among the masses, and yet he towers above them. He is different). The use of celebrity endorsement advertising has become an ever-present feature in modern advertising. These days, it’s nearly impracticable to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something, whether it’s cars, phones, medications, cosmetics, jewellery, clothing or even mutual funds and sports apparel. However, the use of celebrity in advertising is not a new phenomenon in Ghana in relation to advertisement; it has been around for several years. Certain persons in the past recognized celebrity endorsement and understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool e. g. To promote his fashion clothing house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, wife of the then Austria’s ambassador to France and close friend of Napoleon’s wife Empress Eugenie. This celebrity’s patronage and connection with La Maison Worth, contributed immensely to the success and status of this couture house, as the most influential in the world at its time. Since then, there has been an intricate relationship to people’s identity in such a way in that celebrities are often viewed as a useful endorsement in transferring and communicating the meanings and symbols of a brand image to the general public. Nowadays Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and likeable qualities (Atkin and Block, 1983), and company’s plan that these qualities are transferred to products via marcom activities (Langmeyer Walker, 1991a, McCracken, 1989). Furthermore, because of their fame, celebrities serve not only to create and maintain attention but also to achieve high recall rates for marcom messages in today’s highly cluttered environments (Croft et al, 1996, Friedman and Friedman, 1979). Some brands can reject celebrity endorsement outright and emerge in a better off position than their rivals. The celebrity’s role is the most explicit and profound in incarnating user associations among the above mentioned points. To understand this, it can be analyze by the multiplier effect formula for a successful brand: S=P * D * AV Where S is a Successful Brand P is an Effective Product D is Distinctive Identity AV is Added Values Celebrity endorsements cannot replace the comprehensive brand building processes. As Branding evolves as a discipline companies must be extra cautious to utilize every possible channel of communication rather than just a celebrity endorsement. This therefore could be said that when all other steps in the branding process is followed and implemented, then channels such as celebrity endorsements can provide the cutting edge as it did for Nike and Accenture endorsement romance with Tiger woods until the resent scandal when Accenture redrew its endorsement. What Nike and Accenture did was to use celebrity endorsement as one of the main channels of communicating their brands to a highly focused set of customers. So, Accenture and Nike’s association with Tiger Woods was one of the parts of an ntire branding process that they have been practicing consistently. There are several thousands of examples of celebrity endorsements, majority of these were mostly very expensive e. g. Italian luxury brand Versace has used music icon Madonna and Hollywood stars Demi Moore and Halle Berry in its print adverts between 2005 and 2006. Also West Africa’s communication giant Glo telecommunication uses most musical sensations such a s Samini, Sarkodie, and Asem and other movie stars such as Nadia Buari etc. as the celebrities to endorse their services. Businesses organizations have long sought to distract and attract the attention of potential customers that live in a world of ever-increasing commercial bombardment. Everyday consumers are exposed to thousands of voices and images in magazines, newspapers, and on billboards, websites, radio and television. It has been estimated that about 20% of U. S. ads feature celebrities (Solomon 2009), and the percent of advertisement using celebrities in other countries, such as Japan, is thought to be even higher. Specific Objectives of the research Objective of this study is to reveal and re-establish the positive impact of celebrity endorsement on brand image and find out the most prominent factors this play in the key role in the success of an endorsement. To explore the link between brands and the consumer psyche and to identify how a model which can help any brand to identify the critical key areas to concentrate on while going for any celebrity endorsement. Furthermore, the objective of the research is to understand the impact of these celebrity endorsed advertisements, on the evaluation of product after purchase How to cite Impact of Celebrity Endorsements on Brand Image, Essay examples

Stranger And Meursault Essay Example For Students

Stranger And Meursault Essay The way a person reacts to ordinary situations determines the opinions of othersbased on their behavior. Yet, when this behavior is abnormal or different fromthe rest of society, it causes society to form an opinion based totally on apersons behavior not their true personality. In Meursaults case, hisstrange opinions and unexpected remarks put him in this position, without everreally giving him an opportunity to be truly understood. However, Meursaultcannot change his actions and behaviors from the past, therefore making himresponsible in the society he freely chooses to live in. Meursaults completeindifference to society and human relationships causes him to appear as theactual stranger with those he encounters, which eventually leads to hisincarceration and inevitable date with the guillotine. Meursault is definitely aman who is set in his ways. He has his own opinions and outlooks on life andbecause of that fact he is constantly reminded of his inadequacies withinsociety. We will write a custom essay on Stranger And Meursault specifically for you for only $16.38 $13.9/page Order now His refusal to look at his mother one last time after she had passedaway seemed pointless to Meursault at the time, where as the funeral directorviewed this as extremely odd: We put the cover on, but Im supposed tounscrew the casket so you can see her. He was moving toward the casket when Istopped him. He said, You dont want to? I answered, No. He wasquiet, and then I was embarrassed because I felt I shouldnt have said that. He looked at me and then asked, Why not? but without criticizing, as if hejust wanted to know. I said, I dont know. (Camus 6) The difference ofopinion between Meursault and all of society, but in this example the funeraldirector, brought about a feeling of inadequacy to Meursault and an appearanceof him as a stranger to society. Alice J. Strange explains his situationperfectly by saying: Holding Meursault to his words, and recognizing the voidsthey reveal, the reader sees Meursault as the stranger. (Strange 3)Throughout the novel, these encounters and/or relationships gradually setMeursault aside from society. His encounter with the Arab shows how the presenceof other people in his life makes absolutely no impression on him. Taking theArabs life was something he did as a natural reaction, he pulled the triggerthinking it was justified where as any normal human being would think otherwise. Once on trial, Meursault constantly observed the people in the courtroomas if he had no idea of how the rest of society lived. Every thing he saw wasnew to him and it brought him a feeling of excitement, as if he was enjoyingbeing on trial. Fear only came after his verdict. He didnt even consider hisfate early on in the trial because he was in awe of the rest of society; theirbehaviors and actions were all new to him. In chapter three part two Meursaultexplained this by saying: Usually people didnt pay much attention to me. Ittook some doing on my part to understand that I was the cause of all theexcitement. I said to the policeman, Some crowd! He told me it was becauseof the press and he pointed to a group of men at a table just below the jurybox. He said, Thats them. (83-84) The only thing Meursault is worriedabout is the press, not the fact that his fate is about to be determined by agroup of people that dont even know him. He doesnt even care about deathat this point, only how he is excited to see all these new people and be able towatch the court proceedings. Before Meursaults incarceration, he lived a lifeof desire based on his own satisfaction. His life was completely self-centeredand focused on his own physical pleasures. .ue0c13202706e4dc150e750af6e7e53af , .ue0c13202706e4dc150e750af6e7e53af .postImageUrl , .ue0c13202706e4dc150e750af6e7e53af .centered-text-area { min-height: 80px; position: relative; } .ue0c13202706e4dc150e750af6e7e53af , .ue0c13202706e4dc150e750af6e7e53af:hover , .ue0c13202706e4dc150e750af6e7e53af:visited , .ue0c13202706e4dc150e750af6e7e53af:active { border:0!important; } .ue0c13202706e4dc150e750af6e7e53af .clearfix:after { content: ""; display: table; clear: both; } .ue0c13202706e4dc150e750af6e7e53af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue0c13202706e4dc150e750af6e7e53af:active , .ue0c13202706e4dc150e750af6e7e53af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue0c13202706e4dc150e750af6e7e53af .centered-text-area { width: 100%; position: relative ; } .ue0c13202706e4dc150e750af6e7e53af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue0c13202706e4dc150e750af6e7e53af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue0c13202706e4dc150e750af6e7e53af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue0c13202706e4dc150e750af6e7e53af:hover .ctaButton { background-color: #34495E!important; } .ue0c13202706e4dc150e750af6e7e53af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue0c13202706e4dc150e750af6e7e53af .ue0c13202706e4dc150e750af6e7e53af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue0c13202706e4dc150e750af6e7e53af:after { content: ""; display: block; clear: both; } READ: The Great Gatsby and Citizen Kane Essay Meursaults obsession with his owndesires can be explained by saying that: His contempt for man-madenecessities, such as religion, morality, government, is supreme; but hisattitude toward natural coercion, hunger, sex, the weather, etc., though lessexplicit, seems almost equally disdainful. Meursault is a non-participant (Carruth8-9). He took absolutely no consideration of others feelings and how hisactions affected them. Meursaults love of smoking, eating, drinking, havingsex, swimming and being outside, all of which are physical pleasures, are takento extremes. Take away these and try to imagine what Meursault would be like. Hewould be practically lifeless because he wouldnt enjoy anything. He is neverconcerned with what is going